Entity SEO

Machines do not know your company as pages; they know it as an entity: a record with a name, a place, relationships and attributes, corroborated across sources. Entity SEO tends that record deliberately: one canonical definition with a stable identifier, consistent descriptions everywhere you appear, and explicit disambiguation when your name is shared with someone better documented.

The stakes are concrete. An ambiguous entity gets a blurred description, or a namesake's biography mixed into its own. The full first-hand story, with working markup, is in the case study linked below.