Search visibility · AI discovery · India
Plain-language articles for Indian founders on getting found by Google and recommended by ChatGPT, Gemini, Claude and Perplexity. Written by one practitioner, Arun Agrawal, who has watched search from the directory era to the answer era.
SEO
Credible SEO for an Indian SME runs from roughly ₹20,000 a month at the low end to ₹1,00,000 and beyond in competitive categories. Quotes far below that usually buy activity reports rather than results. This article breaks down where the money goes, why quotes vary tenfold, and how to judge a proposal before signing it.
Site Speed
Core Web Vitals are three field-measured numbers: loading (LCP within 2.5 seconds), responsiveness (INP within 200 milliseconds) and visual stability (CLS below 0.1), judged for real visitors at the 75th percentile. They rarely win rankings alone, but failing them loses visitors, conversions and crawl budget all at once.
Site Speed
The phrase "SEO-friendly" on a proposal usually describes the theme's marketing, not its performance. Most failing business sites are sunk by five ordinary culprits: bloated builders, plugin stacks, third-party widgets, unsized media and cheap hosting. Each is fixable, and none requires a rebuild-from-scratch to start.
AI Visibility
LLM visibility is the degree to which AI assistants such as ChatGPT, Gemini, Claude and Perplexity know your business exists, describe it accurately, and recommend it when a buyer asks. It is built partly on your website and largely on what the rest of the internet says about you.
AI Visibility
When a buyer asks an assistant to suggest a vendor, the answer is assembled in seconds from three steps: retrieve candidate sources, cross-check them against each other, and compose a reply from what survives. Each step can exclude you. Most Indian businesses fail at the second step without knowing it exists. This article walks through the whole machine, then hands you the checklist.
AI Visibility
Ask the four major assistants a fixed set of questions about your company and your category, record the answers, ask each one for its sources, then fix the wrong claims where the assistants actually read them. One hour to run the first audit; a repeatable monthly check thereafter.
AEO is the practice of structuring content so answer engines, from Google AI Overviews to ChatGPT, can extract it as the direct answer to a question and cite you as the source.
AI Mode is Google's conversational search experience, which decomposes one question into many parallel sub-queries (query fan-out) and composes an answer across them, rewarding sites that cover a topic thoroughly.
AI Overviews are the AI-generated summaries Google shows above its classic results, composed from indexed pages and citing a handful of sources, which now absorb a large share of informational clicks.
Core Web Vitals are Google's three field-measured user experience metrics: LCP for loading speed, INP for responsiveness to interaction, and CLS for visual stability.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: Google's framework for judging whether content deserves to be believed, increasingly mirrored by AI assistants choosing what to cite.
Entity SEO is the practice of making search engines and AI assistants recognise you as one specific, unambiguous entity, so everything they learn about you attaches to the right record.