Search visibility · AI discovery · India
Plain-language articles for Indian founders on getting found by Google and recommended by ChatGPT, Gemini, Claude and Perplexity. Written by one practitioner, Arun Agrawal, who has watched search from the directory era to the answer era.
AI Visibility
Google's own guide to its AI features says there is no separate trick for AI Overviews or AI Mode. The same ranking systems choose the sources, so a crawlable site with original, first-hand content is what gets you in. It also names the tactics to skip, including llms.txt and pages chopped up for AI.
SEO
A randomised study of 1,065 US desktop Chrome users found organic clicks fell 39.8% when an AI Overview appeared. The loss sat almost entirely on information searches. Searches for a company by name, or with intent to buy, showed no measurable drop. For a B2B company, the blog takes the hit; product and enquiry pages largely do not.
AI Visibility
In October 2026 Google began showing more links, placed higher, inside AI Mode and AI Overviews, and started testing a section at the top of a response that highlights one or two official websites. Google has not said how it picks them, but the signals it already uses to identify a business are the likely basis.
SEO
Google began showing sponsored results inside AI Mode in India at the end of October 2026. They carry a Sponsored label. For a B2B company they are a way to buy visibility on chosen searches, not a way to be the supplier the AI-written answer itself recommends.
AI Visibility
Google Search Console now has a generative AI report showing how often your pages appear in AI Overviews and AI Mode, though not clicks. Bing Webmaster Tools reports the queries where Microsoft's AI answers cite you and, since October 2026, groups them into topics and lists queries where other sites are cited instead. Both are free.
AI Visibility
The first visitor to a factory website is now often software: ChatGPT, Gemini or Google AI Mode reading your pages to answer a buyer's question, or an AI agent browsing for that buyer. The buyer arrives only if that reading ends in a recommendation. Plain text gets read; facts locked in images, PDFs, scripts and forms often do not.
A 301 redirect is a server instruction saying a page has moved permanently to a new address, so browsers and search engines are sent there and Google treats the new URL as the one to show in results.
AEO is the practice of structuring content so answer engines, from Google AI Overviews to ChatGPT, can extract it as the direct answer to a question and cite you as the source.
An AI agent is software that carries out a task on a person's behalf, such as comparing suppliers or filling in a form, by reading and acting on websites rather than only answering a question.
AI Mode is Google's conversational search experience, which decomposes one question into many parallel sub-queries (query fan-out) and composes an answer across them, rewarding sites that cover a topic thoroughly.
AI Overviews are the AI-generated summaries Google shows above its classic results, composed from indexed pages and citing a handful of sources, which now absorb a large share of informational clicks.
Core Web Vitals are Google's three field-measured user experience metrics: LCP for loading speed, INP for responsiveness to interaction, and CLS for visual stability.