SEO, still the foundation

Every AI answer engine sits on top of a search index, which means the old discipline never went away; it became the entry requirement. This section covers search visibility for Indian businesses without the folklore.

First articles land here in the coming weeks, starting with what SEO actually costs in India. The glossary covers the key terms meanwhile, and the AI Visibility section is live now.

• E-E-A-T

  E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: Google's framework for judging whether content deserves to be believed, increasingly mirrored by AI assistants choosing what to cite.

• Structured data

  Structured data is machine-readable markup, usually JSON-LD using schema.org vocabulary, that states facts about a page and its entities explicitly instead of leaving machines to infer them from prose.

• AI Overviews

  AI Overviews are the AI-generated summaries Google shows above its classic results, composed from indexed pages and citing a handful of sources, which now absorb a large share of informational clicks.