Knowledge graph

When Google shows a panel of facts about a company, or an assistant states who founded what and when, it is reading relationships from a graph: this Person founded this Organization, located in this City, in this industry. Entries earn their place through corroboration across independent sources, not through any submission form.

For a business, the graph is the destination that entity SEO and structured data serve: consistent, machine-readable statements about who you are, repeated across enough trustworthy surfaces, eventually become facts the machines will assert on your behalf. The reverse also holds, which is why stale records take active work to displace.