GEO (Generative Engine Optimisation)

The industry uses GEO as the broad umbrella, with AEO as the narrower subset focused on single-answer extraction. LLMO and AISEO float around as synonyms. The vocabulary is still settling, and vendors coin variants faster than anyone adopts them; what the terms all point at is the same shift from ranking in lists to being included in composed answers.

On this site we mostly say LLM visibility for the business outcome and AEO for the content craft, and treat GEO as the family name. If a consultant tries to sell you two of these as separate projects, ask what the second invoice actually buys.