Which Indian languages does AI Mode support now?

Twelve, alongside English. Google's AI Mode help page, read on 9 November 2026, lists Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Sindhi, Tamil, Telugu and Urdu among its supported languages.

The rollout came in stages, with Hindi first. In October 2025 Google's India blog, noting that AI Mode was already available in English and Hindi, announced seven more Indian languages for AI Mode: Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu. Gujarati, Odia, Punjabi and Sindhi were added after that and appear on the help page now.

AI Overviews, the summaries at the top of ordinary results, started earlier. At Google for India in October 2024 the company said they were available in English and Hindi, with Telugu, Tamil, Bengali and Marathi to follow. Google does not keep a public list for AI Overviews as clear as the one for AI Mode, so treat the 2024 list as a floor.

Does that mean every manufacturer needs a Hindi page?

No. It depends on who searches for you and in what language. AI Mode answering in Hindi matters only if your buyers ask in Hindi, and in many industrial categories the tenders, drawings and specifications are in English, even when the phone conversation is in Hindi, Bengali or Gujarati.

The useful question for an owner: when the person who decides to buy your product picks up a phone to search, which language do they type or speak in? For a purchase manager at a cement plant, it is English. For a hardware dealer in Bihar, a plumber in Indore or a farmer choosing a pump, it may well not be.

When regional pages pay off

They pay off when the buyer, or the person who influences the buyer, is outside the English-reading purchase office. Typical cases:

  • Products sold through dealers to small buyers. Roofing sheets, PVC pipes, TMT bars for individual house builders, paints, electrical fittings. The dealer and the end customer both search before they buy.
  • Agricultural equipment. Submersible pumps, sprayers, drip irrigation, threshers. Farmers and village dealers are the clearest case for pages in their own language.
  • Products installed by tradesmen. Plumbers, electricians and fabricators recommend brands. Installation guides and troubleshooting pages in their language reach them.
  • Dealer recruitment. A page explaining how to become a distributor, in the language of the region you are trying to enter.

In each case the pages that matter are a few: the main product pages for that buyer, an installation or usage guide, the warranty terms and the dealer enquiry page. A dealer finder helps too, covered in the guide to dealer locator pages.

When it is a waste of money

Skip regional pages if your buyers are engineers, consultants, EPC contractors or export buyers. They search in English, tender documents are in English, and specifications are written in English units and standards. A Hindi version of a page about API 6D valves for refineries will rarely be read.

It is also a waste if nobody in the company can answer an enquiry in that language. A farmer who reads your pump page in Marathi and then gets an English email reply, or no reply, is lost. Before commissioning translations, check who will pick up the phone and the WhatsApp messages.

How to do it properly

Translate the main content with a person who knows the trade, give each language its own URL, and link the versions with hreflang. Those three steps cover most of what goes wrong.

Real translation. Use a translator who understands your product, or have your own regional sales staff review the draft. Keep technical terms buyers already use: "5 HP", "Fe 500D", "4 inch borewell" are typed in Latin script even in Hindi searches. A before and after for a generic pump page:

  • Machine-translated heading: a word-for-word rendering of "High Efficiency Submersible Pumping Solution", which no farmer would type.
  • Corrected heading: "5 HP सबमर्सिबल पंप, 4 इंच बोरवेल के लिए", which mirrors how the buyer would ask.

Machine translation can help with a first draft. Publishing it unchecked across hundreds of pages is another matter. The text reads oddly to the buyer, the trade terms come out wrong, and you end up with a second copy of the site that nobody in the company has read.

Separate URLs. Put the Hindi pages in a subfolder such as /hi/, so the Hindi pump page sits at /hi/submersible-pump-5hp/ beside the English /submersible-pump-5hp/. Google's advice on managing multilingual sites is to use a different URL for each language and not to switch language on one URL by cookie or by the visitor's location. Googlebot usually crawls from the United States without a language preference, so it may never see versions served that way.

Translate the whole page. Google says localised versions are treated as duplicates only when the main content stays untranslated. A page with a Hindi menu and an English body can be treated as a duplicate, and it serves neither reader.

Hreflang basics. Google's guidance on localised versions sets the rules. A checklist for your developer:

  1. Each English page and its Hindi version carry hreflang annotations pointing to each other. If only one side links, Google ignores both.
  2. Each version also lists itself.
  3. Use language codes from ISO 639-1: "hi" for Hindi, "bn" for Bengali, "mr" for Marathi, "gu" for Gujarati, "ta" for Tamil. Add a region only if needed, as in "hi-IN".
  4. Add an "x-default" entry pointing to the English page as the fallback.
  5. Pick one method: link tags in the page head, HTTP headers or the XML sitemap. Google treats them as equivalent.
  6. Put a visible language switch on every page so people can move between versions.

Keep the numbers identical. The Hindi page must carry the same specifications, prices and contact details as the English one. A mismatch confuses buyers and gives an assistant two answers to choose between; spec numbers that disagree across pages covers why this hurts.

Where to start

Begin with one language and five to ten pages for the buyer who searches in it, and measure before adding more. Search Console will show whether Hindi queries begin to reach the Hindi pages. Choosing the language and the pages is a question of mapping each kind of buyer to what they need from the site, which EbizIndia sets out in its guide to the four kinds of industrial buyer a website serves. More on how assistants choose sources is in the AI Visibility section.

Questions founders ask

Which Indian languages does Google AI Mode support?

Google's AI Mode help page, read in November 2026, lists Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Sindhi, Tamil, Telugu and Urdu alongside English. Hindi came first, and seven more Indian languages followed in October 2025. Google updates the list, so check its help page for the current position.

Will a Hindi page make AI Mode recommend my company to Hindi searchers?

Nobody outside Google can promise that, and Google does not publish how it picks sources for a Hindi answer. What a Hindi page does is give Google a page in the searcher's language that it can match and cite. Without one, you are relying on Google using your English page for a Hindi question.

Can I use Google Translate or an AI tool to make the Hindi pages?

Use it for a first draft at most. Have a person who knows your trade and the language correct it before publishing. Buyers notice awkward machine Hindi straight away, and hundreds of unchecked translated pages add little that a buyer or Google can use.

Do I need a separate domain for Hindi pages?

No. A subfolder such as /hi/ on your existing domain is the simplest option. Google recommends a separate URL for each language version, linked with hreflang tags, rather than switching the language on one URL by cookie or by the visitor's location.